Overview

Brought to you by YData

Dataset statistics

Number of variables	40
Number of observations	19919
Missing cells	0
Missing cells (%)	0.0%
Duplicate rows	0
Duplicate rows (%)	0.0%
Total size in memory	2.0 MiB
Average record size in memory	105.0 B

Variable types

Numeric	10
Categorical	1
Boolean	29

Alerts

`joined_through_referral_No` is highly overall correlated with `joined_through_referral_Yes`	High correlation
`joined_through_referral_Yes` is highly overall correlated with `joined_through_referral_No`	High correlation
`medium_of_operation_Desktop` is highly overall correlated with `medium_of_operation_Smartphone`	High correlation
`medium_of_operation_Smartphone` is highly overall correlated with `medium_of_operation_Desktop`	High correlation
`offer_application_preference_Yes` is highly overall correlated with `used_special_discount_Yes`	High correlation
`preferred_offer_types_Gift Vouchers/Coupons` is highly overall correlated with `preferred_offer_types_Without Offers`	High correlation
`preferred_offer_types_Without Offers` is highly overall correlated with `preferred_offer_types_Gift Vouchers/Coupons`	High correlation
`used_special_discount_Yes` is highly overall correlated with `offer_application_preference_Yes`	High correlation
`gender_Unknown` is highly imbalanced (98.1%)	Imbalance
`medium_of_operation_Both` is highly imbalanced (51.6%)	Imbalance
`feedback_Products always in Stock` is highly imbalanced (76.2%)	Imbalance
`feedback_Quality Customer Care` is highly imbalanced (76.7%)	Imbalance
`feedback_Reasonable Price` is highly imbalanced (76.0%)	Imbalance
`feedback_User Friendly Website` is highly imbalanced (78.3%)	Imbalance
`last_visit_time_hour` has 846 (4.2%) zeros	Zeros
`last_visit_time_minutes` has 361 (1.8%) zeros	Zeros
`last_visit_time_seconds` has 332 (1.7%) zeros	Zeros

Reproduction

Analysis started	2025-03-01 08:17:48.589500
Analysis finished	2025-03-01 08:18:06.084324
Duration	17.49 seconds
Software version	ydata-profiling vv4.12.2
Download configuration	config.json

age
Real number (ℝ)

Distinct	55
Distinct (%)	0.3%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	36.884432

Minimum	10
Maximum	64
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	155.7 KiB

Quantile statistics

Minimum	10
5-th percentile	12
Q1	23
median	37
Q3	51
95-th percentile	62
Maximum	64
Range	54
Interquartile range (IQR)	28

Descriptive statistics

Standard deviation	15.917311
Coefficient of variation (CV)	0.4315455
Kurtosis	-1.2076972
Mean	36.884432
Median Absolute Deviation (MAD)	14
Skewness	0.0087148231
Sum	734701
Variance	253.36078
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
58	396	2.0%
47	396	2.0%
34	393	2.0%
17	386	1.9%
13	385	1.9%
27	383	1.9%
41	383	1.9%
25	379	1.9%
39	379	1.9%
23	379	1.9%
Other values (45)	16060	80.6%

Value	Count	Frequency (%)
10	357	1.8%
11	378	1.9%
12	357	1.8%
13	385	1.9%
14	358	1.8%
15	378	1.9%
16	364	1.8%
17	386	1.9%
18	371	1.9%
19	374	1.9%

Value	Count	Frequency (%)
64	361	1.8%
63	377	1.9%
62	346	1.7%
61	370	1.9%
60	359	1.8%
59	340	1.7%
58	396	2.0%
57	358	1.8%
56	332	1.7%
55	359	1.8%

days_since_last_login
Real number (ℝ)

Distinct	27
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	-39.216527

Minimum	-999
Maximum	26
Zeros	0
Zeros (%)	0.0%
Negative	1022
Negative (%)	5.1%
Memory size	155.7 KiB

Quantile statistics

Minimum	-999
5-th percentile	-999
Q1	8
median	12
Q3	16
95-th percentile	22
Maximum	26
Range	1025
Interquartile range (IQR)	8

Descriptive statistics

Standard deviation	223.27442
Coefficient of variation (CV)	-5.6933757
Kurtosis	14.528121
Mean	-39.216527
Median Absolute Deviation (MAD)	4
Skewness	-4.0638369
Sum	-781154
Variance	49851.467
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=27)

Value	Count	Frequency (%)
14	1298	6.5%
12	1290	6.5%
13	1278	6.4%
11	1274	6.4%
15	1241	6.2%
10	1177	5.9%
16	1084	5.4%
9	1031	5.2%
-999	1022	5.1%
8	914	4.6%
Other values (17)	8310	41.7%

Value	Count	Frequency (%)
-999	1022	5.1%
1	177	0.9%
2	343	1.7%
3	404	2.0%
4	534	2.7%
5	632	3.2%
6	686	3.4%
7	803	4.0%
8	914	4.6%
9	1031	5.2%

Value	Count	Frequency (%)
26	42	0.2%
25	122	0.6%
24	252	1.3%
23	373	1.9%
22	449	2.3%
21	520	2.6%
20	622	3.1%
19	685	3.4%
18	772	3.9%
17	894	4.5%

avg_time_spent
Real number (ℝ)

Distinct	15703
Distinct (%)	78.8%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	244.13493

Minimum	-2180.7808
Maximum	3350.06
Zeros	0
Zeros (%)	0.0%
Negative	931
Negative (%)	4.7%
Memory size	155.7 KiB

Quantile statistics

Minimum	-2180.7808
5-th percentile	30.13
Q1	59.36
median	161.24
Q3	354.195
95-th percentile	1045.8049
Maximum	3350.06
Range	5530.8408
Interquartile range (IQR)	294.835

Descriptive statistics

Standard deviation	403.91081
Coefficient of variation (CV)	1.6544573
Kurtosis	5.3563369
Mean	244.13493
Median Absolute Deviation (MAD)	122.75
Skewness	0.6757712
Sum	4862923.6
Variance	163143.94
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
32.41	13	0.1%
33.38	11	0.1%
31.33	11	0.1%
31.37	11	0.1%
34.23	11	0.1%
32.36	10	0.1%
31.74	10	0.1%
34.73	10	0.1%
30.3	10	0.1%
30.28	10	0.1%
Other values (15693)	19812	99.5%

Value	Count	Frequency (%)
-2180.780796	1	< 0.1%
-2069.765095	1	< 0.1%
-2041.955137	1	< 0.1%
-2020.211586	1	< 0.1%
-1865.148353	1	< 0.1%
-1863.380252	1	< 0.1%
-1846.976159	1	< 0.1%
-1838.166358	1	< 0.1%
-1826.229187	1	< 0.1%
-1747.660522	1	< 0.1%

Value	Count	Frequency (%)
3350.06	1	< 0.1%
3218.15	1	< 0.1%
3005.45	1	< 0.1%
2830.522122	1	< 0.1%
2821.700394	1	< 0.1%
2816.81	1	< 0.1%
2732.248684	1	< 0.1%
2727.32266	1	< 0.1%
2661.74	1	< 0.1%
2584.97	1	< 0.1%

avg_transaction_value
Real number (ℝ)

Distinct	19883
Distinct (%)	99.8%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	29318.122

Minimum	803.71
Maximum	99995.03
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	155.7 KiB

Quantile statistics

Minimum	803.71
5-th percentile	3406.184
Q1	14236.2
median	27564.05
Q3	40969.4
95-th percentile	67783.568
Maximum	99995.03
Range	99191.32
Interquartile range (IQR)	26733.2

Descriptive statistics

Standard deviation	19507.775
Coefficient of variation (CV)	0.66538284
Kurtosis	1.4300573
Mean	29318.122
Median Absolute Deviation (MAD)	13373.84
Skewness	1.0073729
Sum	5.8398768 × 10⁸
Variance	3.805533 × 10⁸
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
30549.39	2	< 0.1%
29126.49	2	< 0.1%
30466.15	2	< 0.1%
25675.32	2	< 0.1%
35273.37	2	< 0.1%
7446.19	2	< 0.1%
31237.68	2	< 0.1%
19954.77	2	< 0.1%
19753.04	2	< 0.1%
13897.26	2	< 0.1%
Other values (19873)	19899	99.9%

Value	Count	Frequency (%)
803.71	1	< 0.1%
807.4	1	< 0.1%
808.8	1	< 0.1%
813.22	1	< 0.1%
818.2	1	< 0.1%
820.55	1	< 0.1%
823.83	1	< 0.1%
824.36	1	< 0.1%
824.96	1	< 0.1%
828.2	1	< 0.1%

Value	Count	Frequency (%)
99995.03	1	< 0.1%
99926.55	1	< 0.1%
99920.48	1	< 0.1%
99868.18	1	< 0.1%
99853.72	1	< 0.1%
99839.14	1	< 0.1%
99832.04	1	< 0.1%
99825.11	1	< 0.1%
99761.63	1	< 0.1%
99704.14	1	< 0.1%

points_in_wallet
Real number (ℝ)

Distinct	14582
Distinct (%)	73.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	685.96879

Minimum	-465.28998
Maximum	2019.6716
Zeros	0
Zeros (%)	0.0%
Negative	61
Negative (%)	0.3%
Memory size	155.7 KiB

Quantile statistics

Minimum	-465.28998
5-th percentile	345.47204
Q1	624.48
median	685.96879
Q3	757.855
95-th percentile	1018.9025
Maximum	2019.6716
Range	2484.9616
Interquartile range (IQR)	133.375

Descriptive statistics

Standard deviation	182.4387
Coefficient of variation (CV)	0.26595772
Kurtosis	4.8499807
Mean	685.96879
Median Absolute Deviation (MAD)	66.971206
Skewness	-0.10054995
Sum	13663812
Variance	33283.878
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
685.9687938	1963	9.9%
623.92	6	< 0.1%
714.22	5	< 0.1%
770.5	5	< 0.1%
741.42	5	< 0.1%
685.8	5	< 0.1%
762.37	5	< 0.1%
724.29	5	< 0.1%
748.36	5	< 0.1%
710.88	5	< 0.1%
Other values (14572)	17910	89.9%

Value	Count	Frequency (%)
-465.2899767	1	< 0.1%
-405.6977897	1	< 0.1%
-391.9431597	1	< 0.1%
-363.1999639	1	< 0.1%
-360.1803683	1	< 0.1%
-333.2670158	1	< 0.1%
-324.9092899	1	< 0.1%
-317.4617767	1	< 0.1%
-308.7707942	1	< 0.1%
-304.5787684	1	< 0.1%

Value	Count	Frequency (%)
2019.671602	1	< 0.1%
1830.79742	1	< 0.1%
1783.307652	1	< 0.1%
1736.522643	1	< 0.1%
1730.549571	1	< 0.1%
1728.724436	1	< 0.1%
1696.381767	1	< 0.1%
1681.102378	1	< 0.1%
1634.86111	1	< 0.1%
1634.367256	1	< 0.1%

joining_day
Real number (ℝ)

Distinct	31
Distinct (%)	0.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	15.644761

Minimum	1
Maximum	31
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	77.9 KiB

Quantile statistics

Minimum	1
5-th percentile	2
Q1	8
median	16
Q3	23
95-th percentile	29
Maximum	31
Range	30
Interquartile range (IQR)	15

Descriptive statistics

Standard deviation	8.7887319
Coefficient of variation (CV)	0.56176836
Kurtosis	-1.1924375
Mean	15.644761
Median Absolute Deviation (MAD)	8
Skewness	0.019423615
Sum	311628
Variance	77.241808
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=31)

Value	Count	Frequency (%)
4	724	3.6%
9	697	3.5%
23	696	3.5%
16	683	3.4%
18	677	3.4%
20	675	3.4%
6	668	3.4%
22	668	3.4%
10	667	3.3%
8	666	3.3%
Other values (21)	13098	65.8%

Value	Count	Frequency (%)
1	656	3.3%
2	662	3.3%
3	625	3.1%
4	724	3.6%
5	631	3.2%
6	668	3.4%
7	649	3.3%
8	666	3.3%
9	697	3.5%
10	667	3.3%

Value	Count	Frequency (%)
31	380	1.9%
30	576	2.9%
29	616	3.1%
28	656	3.3%
27	647	3.2%
26	614	3.1%
25	624	3.1%
24	621	3.1%
23	696	3.5%
22	668	3.4%

joining_month
Real number (ℝ)

Distinct	12
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	6.504945

Minimum	1
Maximum	12
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	77.9 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	4
median	6
Q3	10
95-th percentile	12
Maximum	12
Range	11
Interquartile range (IQR)	6

Descriptive statistics

Standard deviation	3.4432795
Coefficient of variation (CV)	0.5293326
Kurtosis	-1.209962
Mean	6.504945
Median Absolute Deviation (MAD)	3
Skewness	0.0006436224
Sum	129572
Variance	11.856173
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=12)

Value	Count	Frequency (%)
5	1743	8.8%
11	1716	8.6%
3	1706	8.6%
7	1692	8.5%
10	1679	8.4%
1	1677	8.4%
8	1670	8.4%
4	1655	8.3%
6	1632	8.2%
12	1625	8.2%
Other values (2)	3124	15.7%

Value	Count	Frequency (%)
1	1677	8.4%
2	1548	7.8%
3	1706	8.6%
4	1655	8.3%
5	1743	8.8%
6	1632	8.2%
7	1692	8.5%
8	1670	8.4%
9	1576	7.9%
10	1679	8.4%

Value	Count	Frequency (%)
12	1625	8.2%
11	1716	8.6%
10	1679	8.4%
9	1576	7.9%
8	1670	8.4%
7	1692	8.5%
6	1632	8.2%
5	1743	8.8%
4	1655	8.3%
3	1706	8.6%

joining_year
Categorical

Distinct	3
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	155.7 KiB

2015	6659
2017	6639
2016	6621

Length

Max length	4
Median length	4
Mean length	4
Min length	4

Characters and Unicode

Total characters	79676
Distinct characters	6
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	2015
2nd row	2016
3rd row	2017
4th row	2017
5th row	2015

Common Values

Value	Count	Frequency (%)
2015	6659	33.4%
2017	6639	33.3%
2016	6621	33.2%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
2015	6659	33.4%
2017	6639	33.3%
2016	6621	33.2%

Most occurring characters

Value	Count	Frequency (%)
2	19919	25.0%
0	19919	25.0%
1	19919	25.0%
5	6659	8.4%
7	6639	8.3%
6	6621	8.3%

Most occurring categories

Value	Count	Frequency (%)
Decimal Number	79676	100.0%

Most frequent character per category

Decimal Number

Value	Count	Frequency (%)
2	19919	25.0%
0	19919	25.0%
1	19919	25.0%
5	6659	8.4%
7	6639	8.3%
6	6621	8.3%

Most occurring scripts

Value	Count	Frequency (%)
Common	79676	100.0%

Most frequent character per script

Common

Value	Count	Frequency (%)
2	19919	25.0%
0	19919	25.0%
1	19919	25.0%
5	6659	8.4%
7	6639	8.3%
6	6621	8.3%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	79676	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
2	19919	25.0%
0	19919	25.0%
1	19919	25.0%
5	6659	8.4%
7	6639	8.3%
6	6621	8.3%

last_visit_time_hour
Real number (ℝ)

Zeros

Distinct	24
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	11.545108

Minimum	0
Maximum	23
Zeros	846
Zeros (%)	4.2%
Negative	0
Negative (%)	0.0%
Memory size	155.7 KiB

Quantile statistics

Minimum	0
5-th percentile	1
Q1	6
median	12
Q3	18
95-th percentile	22
Maximum	23
Range	23
Interquartile range (IQR)	12

Descriptive statistics

Standard deviation	6.9028053
Coefficient of variation (CV)	0.59789874
Kurtosis	-1.1926469
Mean	11.545108
Median Absolute Deviation (MAD)	6
Skewness	-0.0092336845
Sum	229967
Variance	47.648721
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=24)

Value	Count	Frequency (%)
18	878	4.4%
10	870	4.4%
12	866	4.3%
19	855	4.3%
20	846	4.2%
0	846	4.2%
14	845	4.2%
6	839	4.2%
11	838	4.2%
23	838	4.2%
Other values (14)	11398	57.2%

Value	Count	Frequency (%)
0	846	4.2%
1	815	4.1%
2	781	3.9%
3	811	4.1%
4	812	4.1%
5	811	4.1%
6	839	4.2%
7	833	4.2%
8	835	4.2%
9	821	4.1%

Value	Count	Frequency (%)
23	838	4.2%
22	814	4.1%
21	822	4.1%
20	846	4.2%
19	855	4.3%
18	878	4.4%
17	779	3.9%
16	814	4.1%
15	825	4.1%
14	845	4.2%

last_visit_time_minutes
Real number (ℝ)

Zeros

Distinct	60
Distinct (%)	0.3%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	29.593554

Minimum	0
Maximum	59
Zeros	361
Zeros (%)	1.8%
Negative	0
Negative (%)	0.0%
Memory size	155.7 KiB

Quantile statistics

Minimum	0
5-th percentile	3
Q1	14
median	30
Q3	45
95-th percentile	57
Maximum	59
Range	59
Interquartile range (IQR)	31

Descriptive statistics

Standard deviation	17.379637
Coefficient of variation (CV)	0.58727779
Kurtosis	-1.2049265
Mean	29.593554
Median Absolute Deviation (MAD)	15
Skewness	-0.0077189747
Sum	589474
Variance	302.05178
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
27	374	1.9%
8	373	1.9%
0	361	1.8%
59	361	1.8%
33	356	1.8%
54	355	1.8%
13	355	1.8%
58	354	1.8%
48	353	1.8%
30	349	1.8%
Other values (50)	16328	82.0%

Value	Count	Frequency (%)
0	361	1.8%
1	300	1.5%
2	321	1.6%
3	349	1.8%
4	336	1.7%
5	345	1.7%
6	296	1.5%
7	339	1.7%
8	373	1.9%
9	314	1.6%

Value	Count	Frequency (%)
59	361	1.8%
58	354	1.8%
57	336	1.7%
56	310	1.6%
55	316	1.6%
54	355	1.8%
53	334	1.7%
52	328	1.6%
51	330	1.7%
50	315	1.6%

last_visit_time_seconds
Real number (ℝ)

Zeros

Distinct	60
Distinct (%)	0.3%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	29.522516

Minimum	0
Maximum	59
Zeros	332
Zeros (%)	1.7%
Negative	0
Negative (%)	0.0%
Memory size	155.7 KiB

Quantile statistics

Minimum	0
5-th percentile	2
Q1	15
median	29
Q3	44
95-th percentile	57
Maximum	59
Range	59
Interquartile range (IQR)	29

Descriptive statistics

Standard deviation	17.304787
Coefficient of variation (CV)	0.58615556
Kurtosis	-1.1944503
Mean	29.522516
Median Absolute Deviation (MAD)	15
Skewness	0.001422494
Sum	588059
Variance	299.45565
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
57	377	1.9%
25	364	1.8%
23	361	1.8%
30	359	1.8%
29	356	1.8%
34	355	1.8%
52	354	1.8%
19	352	1.8%
3	351	1.8%
20	351	1.8%
Other values (50)	16339	82.0%

Value	Count	Frequency (%)
0	332	1.7%
1	337	1.7%
2	333	1.7%
3	351	1.8%
4	305	1.5%
5	339	1.7%
6	307	1.5%
7	340	1.7%
8	301	1.5%
9	324	1.6%

Value	Count	Frequency (%)
59	323	1.6%
58	328	1.6%
57	377	1.9%
56	326	1.6%
55	337	1.7%
54	312	1.6%
53	334	1.7%
52	354	1.8%
51	324	1.6%
50	298	1.5%

gender_M
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	10008
True	9911

Value	Count	Frequency (%)
False	10008	50.2%
True	9911	49.8%

gender_Unknown
Boolean

Imbalance

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	19883
True	36

Value	Count	Frequency (%)
False	19883	99.8%
True	36	0.2%

region_category_Town
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

True	10583
False	9336

Value	Count	Frequency (%)
True	10583	53.1%
False	9336	46.9%

region_category_Village
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	17375
True	2544

Value	Count	Frequency (%)
False	17375	87.2%
True	2544	12.8%

membership_category_Gold Membership
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	16169
True	3750

Value	Count	Frequency (%)
False	16169	81.2%
True	3750	18.8%

membership_category_No Membership
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	15796
True	4123

Value	Count	Frequency (%)
False	15796	79.3%
True	4123	20.7%

membership_category_Platinum Membership
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	17521
True	2398

Value	Count	Frequency (%)
False	17521	88.0%
True	2398	12.0%

membership_category_Premium Membership
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	17554
True	2365

Value	Count	Frequency (%)
False	17554	88.1%
True	2365	11.9%

membership_category_Silver Membership
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	16720
True	3199

Value	Count	Frequency (%)
False	16720	83.9%
True	3199	16.1%

joined_through_referral_No
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	11615
True	8304

Value	Count	Frequency (%)
False	11615	58.3%
True	8304	41.7%

joined_through_referral_Yes
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	11302
True	8617

Value	Count	Frequency (%)
False	11302	56.7%
True	8617	43.3%

preferred_offer_types_Gift Vouchers/Coupons
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	13424
True	6495

Value	Count	Frequency (%)
False	13424	67.4%
True	6495	32.6%

preferred_offer_types_Without Offers
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	13097
True	6822

Value	Count	Frequency (%)
False	13097	65.8%
True	6822	34.2%

medium_of_operation_Both
Boolean

Imbalance

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	17832
True	2087

Value	Count	Frequency (%)
False	17832	89.5%
True	2087	10.5%

medium_of_operation_Desktop
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	12456
True	7463

Value	Count	Frequency (%)
False	12456	62.5%
True	7463	37.5%

medium_of_operation_Smartphone
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	12514
True	7405

Value	Count	Frequency (%)
False	12514	62.8%
True	7405	37.2%

internet_option_Mobile_Data
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	13346
True	6573

Value	Count	Frequency (%)
False	13346	67.0%
True	6573	33.0%

internet_option_Wi-Fi
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	13320
True	6599

Value	Count	Frequency (%)
False	13320	66.9%
True	6599	33.1%

used_special_discount_Yes
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

True	10962
False	8957

Value	Count	Frequency (%)
True	10962	55.0%
False	8957	45.0%

offer_application_preference_Yes
Boolean

High correlation

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

True	10945
False	8974

Value	Count	Frequency (%)
True	10945	54.9%
False	8974	45.1%

past_complaint_Yes
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

True	9969
False	9950

Value	Count	Frequency (%)
True	9969	50.0%
False	9950	50.0%

feedback_Poor Customer Service
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	16509
True	3410

Value	Count	Frequency (%)
False	16509	82.9%
True	3410	17.1%

feedback_Poor Product Quality
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	16545
True	3374

Value	Count	Frequency (%)
False	16545	83.1%
True	3374	16.9%

feedback_Poor Website
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	16618
True	3301

Value	Count	Frequency (%)
False	16618	83.4%
True	3301	16.6%

feedback_Products always in Stock
Boolean

Imbalance

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	19141
True	778

Value	Count	Frequency (%)
False	19141	96.1%
True	778	3.9%

feedback_Quality Customer Care
Boolean

Imbalance

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	19164
True	755

Value	Count	Frequency (%)
False	19164	96.2%
True	755	3.8%

feedback_Reasonable Price
Boolean

Imbalance

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	19131
True	788

Value	Count	Frequency (%)
False	19131	96.0%
True	788	4.0%

feedback_Too many ads
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	16518
True	3401

Value	Count	Frequency (%)
False	16518	82.9%
True	3401	17.1%

feedback_User Friendly Website
Boolean

Imbalance

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	19.6 KiB

False	19230
True	689

Value	Count	Frequency (%)
False	19230	96.5%
True	689	3.5%

Interactions

Correlations

	age	avg_time_spent	avg_transaction_value	days_since_last_login	feedback_Poor Customer Service	feedback_Poor Product Quality	feedback_Poor Website	feedback_Products always in Stock	feedback_Quality Customer Care	feedback_Reasonable Price	feedback_Too many ads	feedback_User Friendly Website	gender_M	gender_Unknown	internet_option_Mobile_Data	internet_option_Wi-Fi	joined_through_referral_No	joined_through_referral_Yes	joining_day	joining_month	joining_year	last_visit_time_hour	last_visit_time_minutes	last_visit_time_seconds	medium_of_operation_Both	medium_of_operation_Desktop	medium_of_operation_Smartphone	membership_category_Gold Membership	membership_category_No Membership	membership_category_Platinum Membership	membership_category_Premium Membership	membership_category_Silver Membership	offer_application_preference_Yes	past_complaint_Yes	points_in_wallet	preferred_offer_types_Gift Vouchers/Coupons	preferred_offer_types_Without Offers	region_category_Town	region_category_Village	used_special_discount_Yes
age	1.000	0.001	0.004	0.003	0.019	0.015	0.000	0.000	0.000	0.000	0.013	0.000	0.000	0.000	0.000	0.000	0.000	0.000	-0.007	-0.004	0.008	-0.009	0.009	0.002	0.010	0.011	0.008	0.000	0.013	0.000	0.000	0.000	0.000	0.000	0.022	0.004	0.009	0.000	0.000	0.000
avg_time_spent	0.001	1.000	0.026	-0.103	0.014	0.010	0.025	0.015	0.014	0.000	0.004	0.015	0.000	0.000	0.000	0.000	0.222	0.224	0.003	0.000	0.017	-0.007	0.008	0.006	0.203	0.054	0.068	0.012	0.012	0.022	0.000	0.000	0.071	0.005	0.015	0.000	0.000	0.000	0.011	0.073
avg_transaction_value	0.004	0.026	1.000	-0.002	0.130	0.129	0.128	0.342	0.319	0.324	0.130	0.307	0.004	0.013	0.000	0.012	0.047	0.048	0.010	0.005	0.000	-0.007	0.006	0.003	0.009	0.020	0.023	0.076	0.147	0.156	0.163	0.040	0.040	0.000	0.094	0.048	0.053	0.000	0.043	0.010
days_since_last_login	0.003	-0.103	-0.002	1.000	0.007	0.017	0.000	0.000	0.002	0.000	0.006	0.000	0.000	0.005	0.007	0.000	0.005	0.000	-0.001	-0.004	0.000	-0.002	0.005	-0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.009	0.010	0.000	-0.020	0.000	0.000	0.000	0.000	0.003
feedback_Poor Customer Service	0.019	0.014	0.130	0.007	1.000	0.205	0.202	0.091	0.090	0.092	0.206	0.085	0.000	0.000	0.005	0.000	0.008	0.015	0.011	0.000	0.000	0.015	0.013	0.000	0.015	0.000	0.000	0.011	0.053	0.040	0.052	0.003	0.000	0.000	0.052	0.021	0.034	0.003	0.003	0.012
feedback_Poor Product Quality	0.015	0.010	0.129	0.017	0.205	1.000	0.201	0.090	0.089	0.091	0.205	0.085	0.003	0.000	0.000	0.000	0.019	0.014	0.019	0.000	0.000	0.012	0.013	0.000	0.008	0.000	0.007	0.026	0.044	0.037	0.051	0.018	0.008	0.000	0.054	0.019	0.011	0.000	0.000	0.000
feedback_Poor Website	0.000	0.025	0.128	0.000	0.202	0.201	1.000	0.089	0.088	0.090	0.202	0.084	0.000	0.000	0.000	0.001	0.000	0.007	0.010	0.014	0.000	0.000	0.000	0.015	0.000	0.009	0.009	0.028	0.037	0.050	0.032	0.012	0.013	0.000	0.054	0.005	0.013	0.000	0.005	0.000
feedback_Products always in Stock	0.000	0.015	0.342	0.000	0.091	0.090	0.089	1.000	0.039	0.040	0.091	0.037	0.000	0.000	0.000	0.000	0.045	0.042	0.000	0.013	0.015	0.010	0.000	0.000	0.003	0.012	0.016	0.055	0.102	0.105	0.113	0.025	0.017	0.000	0.132	0.036	0.036	0.000	0.019	0.011
feedback_Quality Customer Care	0.000	0.014	0.319	0.002	0.090	0.089	0.088	0.039	1.000	0.039	0.089	0.036	0.000	0.000	0.002	0.000	0.038	0.035	0.014	0.000	0.000	0.000	0.000	0.014	0.011	0.009	0.015	0.052	0.101	0.092	0.120	0.020	0.028	0.000	0.143	0.030	0.043	0.009	0.023	0.000
feedback_Reasonable Price	0.000	0.000	0.324	0.000	0.092	0.091	0.090	0.040	0.039	1.000	0.091	0.037	0.000	0.000	0.013	0.007	0.015	0.012	0.013	0.012	0.000	0.022	0.002	0.000	0.000	0.007	0.012	0.064	0.103	0.117	0.104	0.037	0.021	0.000	0.145	0.031	0.040	0.008	0.028	0.000
feedback_Too many ads	0.013	0.004	0.130	0.006	0.206	0.205	0.202	0.091	0.089	0.091	1.000	0.085	0.012	0.008	0.000	0.007	0.010	0.005	0.016	0.000	0.000	0.000	0.000	0.000	0.000	0.015	0.013	0.024	0.032	0.038	0.039	0.000	0.019	0.000	0.060	0.000	0.000	0.000	0.010	0.011
feedback_User Friendly Website	0.000	0.015	0.307	0.000	0.085	0.085	0.084	0.037	0.036	0.037	0.085	1.000	0.007	0.000	0.000	0.000	0.031	0.030	0.014	0.012	0.007	0.004	0.000	0.000	0.011	0.007	0.017	0.038	0.096	0.116	0.099	0.018	0.037	0.000	0.130	0.033	0.028	0.000	0.011	0.010
gender_M	0.000	0.000	0.004	0.000	0.000	0.003	0.000	0.000	0.000	0.000	0.012	0.007	1.000	0.041	0.007	0.019	0.004	0.000	0.000	0.000	0.000	0.020	0.024	0.007	0.000	0.000	0.005	0.000	0.000	0.003	0.000	0.000	0.000	0.000	0.016	0.000	0.000	0.000	0.005	0.000
gender_Unknown	0.000	0.000	0.013	0.005	0.000	0.000	0.000	0.000	0.000	0.000	0.008	0.000	0.041	1.000	0.000	0.000	0.000	0.007	0.000	0.000	0.000	0.000	0.016	0.000	0.000	0.002	0.003	0.007	0.005	0.000	0.000	0.002	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000
internet_option_Mobile_Data	0.000	0.000	0.000	0.007	0.005	0.000	0.000	0.000	0.002	0.013	0.000	0.000	0.007	0.000	1.000	0.494	0.000	0.000	0.000	0.002	0.009	0.000	0.000	0.000	0.000	0.000	0.004	0.013	0.005	0.017	0.000	0.012	0.000	0.000	0.014	0.004	0.021	0.000	0.000	0.000
internet_option_Wi-Fi	0.000	0.000	0.012	0.000	0.000	0.000	0.001	0.000	0.000	0.007	0.007	0.000	0.019	0.000	0.494	1.000	0.000	0.000	0.000	0.013	0.000	0.000	0.000	0.006	0.000	0.000	0.000	0.000	0.000	0.010	0.000	0.014	0.013	0.006	0.000	0.009	0.009	0.000	0.000	0.006
joined_through_referral_No	0.000	0.222	0.047	0.005	0.008	0.019	0.000	0.045	0.038	0.015	0.010	0.031	0.004	0.000	0.000	0.000	1.000	0.738	0.000	0.002	0.013	0.000	0.000	0.019	0.051	0.008	0.016	0.003	0.016	0.000	0.031	0.000	0.000	0.000	0.025	0.000	0.000	0.007	0.000	0.020
joined_through_referral_Yes	0.000	0.224	0.048	0.000	0.015	0.014	0.007	0.042	0.035	0.012	0.005	0.030	0.000	0.007	0.000	0.000	0.738	1.000	0.000	0.022	0.011	0.000	0.000	0.000	0.057	0.011	0.018	0.000	0.015	0.017	0.023	0.010	0.012	0.000	0.023	0.000	0.000	0.000	0.000	0.019
joining_day	-0.007	0.003	0.010	-0.001	0.011	0.019	0.010	0.000	0.014	0.013	0.016	0.014	0.000	0.000	0.000	0.000	0.000	0.000	1.000	0.007	0.000	0.002	-0.005	-0.001	0.000	0.000	0.000	0.010	0.015	0.018	0.000	0.000	0.008	0.000	0.002	0.000	0.011	0.000	0.026	0.016
joining_month	-0.004	0.000	0.005	-0.004	0.000	0.000	0.014	0.013	0.000	0.012	0.000	0.012	0.000	0.000	0.002	0.013	0.002	0.022	0.007	1.000	0.019	-0.003	0.005	-0.006	0.009	0.008	0.000	0.000	0.008	0.020	0.000	0.000	0.009	0.000	0.004	0.011	0.000	0.005	0.000	0.000
joining_year	0.008	0.017	0.000	0.000	0.000	0.000	0.000	0.015	0.000	0.000	0.000	0.007	0.000	0.000	0.009	0.000	0.013	0.011	0.000	0.019	1.000	0.000	0.012	0.000	0.011	0.012	0.006	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.003	0.000	0.000	0.009
last_visit_time_hour	-0.009	-0.007	-0.007	-0.002	0.015	0.012	0.000	0.010	0.000	0.022	0.000	0.004	0.020	0.000	0.000	0.000	0.000	0.000	0.002	-0.003	0.000	1.000	-0.005	0.002	0.000	0.000	0.000	0.015	0.000	0.016	0.000	0.000	0.000	0.000	0.009	0.000	0.007	0.000	0.000	0.000
last_visit_time_minutes	0.009	0.008	0.006	0.005	0.013	0.013	0.000	0.000	0.000	0.002	0.000	0.000	0.024	0.016	0.000	0.000	0.000	0.000	-0.005	0.005	0.012	-0.005	1.000	0.006	0.008	0.012	0.007	0.000	0.000	0.010	0.000	0.023	0.010	0.000	-0.004	0.000	0.016	0.011	0.010	0.010
last_visit_time_seconds	0.002	0.006	0.003	-0.000	0.000	0.000	0.015	0.000	0.014	0.000	0.000	0.000	0.007	0.000	0.000	0.006	0.019	0.000	-0.001	-0.006	0.000	0.002	0.006	1.000	0.000	0.000	0.000	0.007	0.000	0.008	0.000	0.024	0.000	0.000	0.002	0.018	0.000	0.000	0.009	0.000
medium_of_operation_Both	0.010	0.203	0.009	0.000	0.015	0.008	0.000	0.003	0.011	0.000	0.000	0.011	0.000	0.000	0.000	0.000	0.051	0.057	0.000	0.009	0.011	0.000	0.008	0.000	1.000	0.265	0.263	0.000	0.000	0.012	0.006	0.000	0.054	0.000	0.000	0.000	0.000	0.008	0.006	0.048
medium_of_operation_Desktop	0.011	0.054	0.020	0.000	0.000	0.000	0.009	0.012	0.009	0.007	0.015	0.007	0.000	0.002	0.000	0.000	0.008	0.011	0.000	0.008	0.012	0.000	0.012	0.000	0.265	1.000	0.595	0.000	0.000	0.000	0.001	0.000	0.012	0.007	0.000	0.009	0.000	0.000	0.000	0.012
medium_of_operation_Smartphone	0.008	0.068	0.023	0.000	0.000	0.007	0.009	0.016	0.015	0.012	0.013	0.017	0.005	0.003	0.004	0.000	0.016	0.018	0.000	0.000	0.006	0.000	0.007	0.000	0.263	0.595	1.000	0.000	0.000	0.014	0.008	0.000	0.025	0.006	0.000	0.015	0.000	0.000	0.000	0.013
membership_category_Gold Membership	0.000	0.012	0.076	0.000	0.011	0.026	0.028	0.055	0.052	0.064	0.024	0.038	0.000	0.007	0.013	0.000	0.003	0.000	0.010	0.000	0.000	0.015	0.000	0.007	0.000	0.000	0.000	1.000	0.246	0.178	0.176	0.210	0.000	0.000	0.079	0.000	0.000	0.000	0.007	0.007
membership_category_No Membership	0.013	0.012	0.147	0.000	0.053	0.044	0.037	0.102	0.101	0.103	0.032	0.096	0.000	0.005	0.005	0.000	0.016	0.015	0.015	0.008	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.246	1.000	0.189	0.187	0.223	0.000	0.000	0.152	0.008	0.017	0.000	0.004	0.010
membership_category_Platinum Membership	0.000	0.022	0.156	0.000	0.040	0.037	0.050	0.105	0.092	0.117	0.038	0.116	0.003	0.000	0.017	0.010	0.000	0.017	0.018	0.020	0.000	0.016	0.010	0.008	0.012	0.000	0.014	0.178	0.189	1.000	0.135	0.161	0.000	0.000	0.140	0.000	0.000	0.012	0.000	0.010
membership_category_Premium Membership	0.000	0.000	0.163	0.000	0.052	0.051	0.032	0.113	0.120	0.104	0.039	0.099	0.000	0.000	0.000	0.000	0.031	0.023	0.000	0.000	0.000	0.000	0.000	0.000	0.006	0.001	0.008	0.176	0.187	0.135	1.000	0.160	0.026	0.000	0.131	0.015	0.034	0.009	0.016	0.007
membership_category_Silver Membership	0.000	0.000	0.040	0.009	0.003	0.018	0.012	0.025	0.020	0.037	0.000	0.018	0.000	0.002	0.012	0.014	0.000	0.010	0.000	0.000	0.000	0.000	0.023	0.024	0.000	0.000	0.000	0.210	0.223	0.161	0.160	1.000	0.007	0.000	0.041	0.010	0.013	0.000	0.000	0.000
offer_application_preference_Yes	0.000	0.071	0.040	0.010	0.000	0.008	0.013	0.017	0.028	0.021	0.019	0.037	0.000	0.000	0.000	0.013	0.000	0.012	0.008	0.009	0.000	0.000	0.010	0.000	0.054	0.012	0.025	0.000	0.000	0.000	0.026	0.007	1.000	0.000	0.017	0.010	0.000	0.000	0.000	0.818
past_complaint_Yes	0.000	0.005	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.006	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.007	0.006	0.000	0.000	0.000	0.000	0.000	0.000	1.000	0.000	0.000	0.000	0.000	0.005	0.000
points_in_wallet	0.022	0.015	0.094	-0.020	0.052	0.054	0.054	0.132	0.143	0.145	0.060	0.130	0.016	0.000	0.014	0.000	0.025	0.023	0.002	0.004	0.000	0.009	-0.004	0.002	0.000	0.000	0.000	0.079	0.152	0.140	0.131	0.041	0.017	0.000	1.000	0.025	0.027	0.000	0.000	0.011
preferred_offer_types_Gift Vouchers/Coupons	0.004	0.000	0.048	0.000	0.021	0.019	0.005	0.036	0.030	0.031	0.000	0.033	0.000	0.000	0.004	0.009	0.000	0.000	0.000	0.011	0.000	0.000	0.000	0.018	0.000	0.009	0.015	0.000	0.008	0.000	0.015	0.010	0.010	0.000	0.025	1.000	0.502	0.000	0.000	0.016
preferred_offer_types_Without Offers	0.009	0.000	0.053	0.000	0.034	0.011	0.013	0.036	0.043	0.040	0.000	0.028	0.000	0.000	0.021	0.009	0.000	0.000	0.011	0.000	0.003	0.007	0.016	0.000	0.000	0.000	0.000	0.000	0.017	0.000	0.034	0.013	0.000	0.000	0.027	0.502	1.000	0.000	0.000	0.000
region_category_Town	0.000	0.000	0.000	0.000	0.003	0.000	0.000	0.000	0.009	0.008	0.000	0.000	0.000	0.000	0.000	0.000	0.007	0.000	0.000	0.005	0.000	0.000	0.011	0.000	0.008	0.000	0.000	0.000	0.000	0.012	0.009	0.000	0.000	0.000	0.000	0.000	0.000	1.000	0.407	0.000
region_category_Village	0.000	0.011	0.043	0.000	0.003	0.000	0.005	0.019	0.023	0.028	0.010	0.011	0.005	0.000	0.000	0.000	0.000	0.000	0.026	0.000	0.000	0.000	0.010	0.009	0.006	0.000	0.000	0.007	0.004	0.000	0.016	0.000	0.000	0.005	0.000	0.000	0.000	0.407	1.000	0.000
used_special_discount_Yes	0.000	0.073	0.010	0.003	0.012	0.000	0.000	0.011	0.000	0.000	0.011	0.010	0.000	0.000	0.000	0.006	0.020	0.019	0.016	0.000	0.009	0.000	0.010	0.000	0.048	0.012	0.013	0.007	0.010	0.010	0.007	0.000	0.818	0.000	0.011	0.016	0.000	0.000	0.000	1.000

Missing values

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

Sample

	age	days_since_last_login	avg_time_spent	avg_transaction_value	points_in_wallet	joining_day	joining_month	joining_year	last_visit_time_hour	last_visit_time_minutes	last_visit_time_seconds	gender_M	gender_Unknown	region_category_Town	region_category_Village	membership_category_Gold Membership	membership_category_No Membership	membership_category_Platinum Membership	membership_category_Premium Membership	membership_category_Silver Membership	joined_through_referral_No	joined_through_referral_Yes	preferred_offer_types_Gift Vouchers/Coupons	preferred_offer_types_Without Offers	medium_of_operation_Both	medium_of_operation_Desktop	medium_of_operation_Smartphone	internet_option_Mobile_Data	internet_option_Wi-Fi	used_special_discount_Yes	offer_application_preference_Yes	past_complaint_Yes	feedback_Poor Customer Service	feedback_Poor Product Quality	feedback_Poor Website	feedback_Products always in Stock	feedback_Quality Customer Care	feedback_Reasonable Price	feedback_Too many ads	feedback_User Friendly Website
0	50	12	386.26	40721.44	733.830000	2	11	2015	7	19	30	False	False	False	True	False	False	False	True	False	True	False	False	True	False	False	True	False	True	True	False	False	False	True	False	False	False	False	False	False
1	41	11	37.80	9644.40	726.000000	1	3	2016	22	21	16	True	False	False	True	True	False	False	False	False	True	False	False	True	False	True	False	False	False	True	False	False	False	False	True	False	False	False	False	False
2	31	18	215.36	3693.25	713.780000	3	3	2017	16	40	39	False	False	True	False	False	False	False	False	True	True	False	True	False	True	False	False	True	False	True	False	True	False	False	False	False	False	False	False	False
3	64	-999	44.57	36809.56	744.970000	18	8	2017	14	56	17	True	False	True	False	False	False	False	False	True	False	True	False	False	False	False	False	False	False	True	False	True	False	False	False	False	False	False	True	False
4	16	6	349.88	40675.86	299.048351	5	5	2015	2	57	53	False	False	True	False	False	True	False	False	False	False	True	False	True	False	False	True	True	False	False	True	True	False	False	True	False	False	False	False	False
5	17	-999	31.02	9948.54	577.830000	4	12	2016	8	45	54	True	False	True	False	False	False	False	False	False	False	True	False	True	False	False	False	True	False	True	False	True	False	True	False	False	False	False	False	False
6	17	15	262.58	92825.88	685.968794	16	9	2015	10	40	33	True	False	False	False	False	False	False	True	False	True	False	False	False	False	True	False	False	True	True	False	False	False	False	False	False	False	True	False	False
7	17	3	258.94	5993.19	602.600000	23	9	2017	13	26	30	True	False	True	False	False	False	False	False	False	False	True	False	True	False	True	False	False	False	True	False	True	False	False	False	False	False	False	True	False
8	58	14	408.74	1549.87	727.610000	4	6	2015	13	44	11	False	False	True	False	False	False	False	False	True	True	False	False	False	False	True	False	False	True	False	True	False	False	False	False	False	False	False	True	False
9	22	4	30.25	19363.60	528.660000	14	10	2015	10	44	1	True	False	True	False	False	True	False	False	False	False	True	False	False	False	True	False	False	False	True	False	False	False	False	True	False	False	False	False	False

	age	days_since_last_login	avg_time_spent	avg_transaction_value	points_in_wallet	joining_day	joining_month	joining_year	last_visit_time_hour	last_visit_time_minutes	last_visit_time_seconds	gender_M	gender_Unknown	region_category_Town	region_category_Village	membership_category_Gold Membership	membership_category_No Membership	membership_category_Platinum Membership	membership_category_Premium Membership	membership_category_Silver Membership	joined_through_referral_No	joined_through_referral_Yes	preferred_offer_types_Gift Vouchers/Coupons	preferred_offer_types_Without Offers	medium_of_operation_Both	medium_of_operation_Desktop	medium_of_operation_Smartphone	internet_option_Mobile_Data	internet_option_Wi-Fi	used_special_discount_Yes	offer_application_preference_Yes	past_complaint_Yes	feedback_Poor Customer Service	feedback_Poor Product Quality	feedback_Poor Website	feedback_Products always in Stock	feedback_Quality Customer Care	feedback_Reasonable Price	feedback_Too many ads	feedback_User Friendly Website
19909	42	2	510.59	52128.14	827.300000	17	2	2016	6	34	33	False	False	False	True	False	False	False	True	False	False	False	False	False	False	False	True	False	False	False	True	False	False	False	False	False	True	False	False	False
19910	52	24	31.07	30663.68	773.850000	2	10	2016	8	16	38	False	False	True	False	True	False	False	False	False	False	False	False	False	False	False	True	False	False	True	False	False	False	False	False	False	False	False	True	False
19911	26	17	33.04	45911.38	649.870000	11	7	2015	10	5	51	False	False	True	False	False	True	False	False	False	True	False	True	False	False	True	False	False	False	True	False	True	False	False	True	False	False	False	False	False
19912	59	-999	43.36	25428.68	796.360000	14	11	2016	0	3	42	True	False	False	False	False	False	False	False	True	True	False	True	False	False	True	False	False	True	False	True	True	False	False	True	False	False	False	False	False
19913	58	11	113.63	10004.18	622.460000	5	7	2015	2	21	22	True	False	False	True	True	False	False	False	False	True	False	False	False	False	True	False	False	True	False	True	False	False	False	True	False	False	False	False	False
19914	12	16	103.57	46279.35	708.120000	25	1	2015	0	32	43	True	False	True	False	True	False	False	False	False	True	False	False	True	False	True	False	False	False	False	True	False	False	True	False	False	False	False	False	False
19915	40	21	63.19	23466.26	574.340000	31	12	2017	7	54	37	False	False	False	True	False	True	False	False	False	False	True	False	True	False	True	False	False	False	False	True	False	False	False	False	False	False	False	False	False
19916	55	18	68.72	17903.75	564.300000	9	9	2015	9	26	37	True	False	True	False	False	True	False	False	False	True	False	False	False	False	True	False	True	False	False	True	True	False	False	False	False	False	False	False	False
19917	17	3	119.54	14057.09	606.340000	17	4	2016	21	59	14	False	False	False	False	False	False	False	False	True	False	True	False	False	False	False	True	False	False	False	True	False	False	False	True	False	False	False	False	False
19918	20	8	505.26	36786.44	1193.689813	30	10	2017	10	50	15	True	False	True	False	False	False	False	True	False	False	True	True	False	True	False	False	False	True	False	True	True	False	False	False	False	False	False	True	False

Overview

Variables

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Decimal Number

Most occurring scripts

Most frequent character per script

Common

Most occurring blocks

Most frequent character per block

ASCII

Interactions

Correlations

Missing values

Sample